{"id":210,"date":"2022-02-11T18:30:57","date_gmt":"2022-02-11T23:30:57","guid":{"rendered":"https:\/\/liaesposito.com\/streamingconsciousness\/?p=210"},"modified":"2022-02-13T19:12:25","modified_gmt":"2022-02-14T00:12:25","slug":"and-just-like-that-peloton","status":"publish","type":"post","link":"https:\/\/liaesposito.com\/streamingconsciousness\/and-just-like-that-peloton\/","title":{"rendered":"And Just Like That… They Killed Peloton"},"content":{"rendered":"
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Source: HBO Max<\/figcaption><\/figure>\n<\/div>\n
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And Just Like That\u2026<\/em>, the Sex and the City<\/em> reboot, has had its fair share of criticism<\/a><\/span>. From the show\u2019s poor attempts to be more diverse to downright cringeworthy moments, it seems like the only people more disappointed than fans with season one is Peloton.\u00a0<\/span><\/p>\n

In a shocking end to episode one, Big suffers a heart attack after completing his 1,000th ride on his Peloton bike. Following the five stages of grief model, viewers seemed especially stuck in a state of anger. There was a lot of speculation that Peloton had a product placement deal with the show; however, it was never confirmed<\/a><\/span> (or denied!)<\/span><\/p>\n

Peloton took matters into its own hands to control the narrative. They quickly released an ad<\/a><\/span> through Ryan Reynolds\u2019 agency with Chris Noth and the Peloton class instructor featured in the show to promote cycling and heart health. The messaging was clear: \u201cand just like that he\u2019s alive.\u201d<\/span><\/p>\n

Peloton forgot to remember that it is best not to disturb the dead. After the ad was released, sexual assault claims<\/a><\/span> against Noth surfaced, causing Peloton to attempt to distance itself from more controversy.<\/span><\/p>\n

Spoiler alert: Peloton couldn\u2019t catch a break. In the season 6 premiere of Billions<\/em>, a main character has a heart attack<\/a><\/span> while riding a Peloton (sound familiar?)<\/p>\n<\/div>\n

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A scene from the Peloton video featuring Chris Noth, Peloton instructor Jess King and, clearly, a Peloton bike. Source: USA TODAY<\/em><\/figcaption><\/figure>\n

Peloton Sequence of Events<\/span><\/h3>\n