Behind Streaming Consciousness
You’ve heard of the streaming wars and the rise of digital media, but I wanted to enter the conversation with my thoughts and ideas about the future. Using the stream of consciousness writing style, Streaming Consciousness was born. There are also a lot of deeper meanings to this name. I have always loved the water since I was little. Whether it was a pool, river, or ocean, there was always water around me when I was the happiest. I started swimming for my neighborhood swim team at the age of seven. My love of water transformed into a trip to high school state championships, swim instructing, two coaching positions, and white water raft guiding. As I undertake writing Streaming Consciousness, it was only fitting to pay tribute to the water.
Meet the Author
Hi, please let me introduce myself. My name is Lia Esposito. I am a proud Tar Heel, graduating in May of 2022 with a degree in Media and Journalism concentrating in Advertising and Public Relations and an English Minor.
I am from Huntersville, North Carolina and I have lived in NC all my life. I have two Shih-Tzu Poodle mixes that keep me company. I love to get outside and try different activities like sailing, snowboarding, hiking, surfing, swimming, kayaking, etc.
Current Ventures
I am currently a content and partnerships coordinator for LendingTree, working on brand marketing, organic social, partnership activations and corporate communications. My day-to-day consists of brainstorming new initiatives, creating graphics and short-form video content, managing and analyzing the results of our organic initiatives, optimizing high-profile paid partnerships, influencer campaigns and consumer surveys. Prior to my full time role, I was a social media strategist with LendingTree, working on three acquired brands. After completing a 12-week internship program, I was converted to part-time contracting while completing my degree.
Before my time at LendingTree, I volunteered with nonprofits to build my professional portfolio working on projects relating to public relations, social media and marketing. This opportunity allowed me to find my passions, work on my skill set, and give back to the community. These nonproft organizations have various projects relating to my industry and allow me to build my professional portfolio.
I began my working life in the service industry as a swim instructor at a local aquatic center where I gave group and private swim lessons. I was then promoted to on deck management where I was a liaison between upper management, the swim instructors and parents. This experience gave me the opportunity to coach both a summer swim team and a year-round competitive team. For two summer seasons, I was a raft guide at the US National Whitewater Center. I led five whitewater trips daily of upwards of nine people with various intensity levels. My time as a competitive swimmer prepared me for this role because I learned how to be part of a team and excel at physical tasks. I was later promoted to give safety and informational talks before the start of the trips.