I was talking with someone currently pursuing a master’s in public relations and working on a final project regarding crisis communication plans. I loved the chance to put my PR degree to work and use my knowledge of the social media landscape to think through …
The Friday edition of Marketing Brew, a marketing-specific e-newsletter created by Morning Brew, featured an article about social media managers. It came as no surprise that the reputation of the job was previously underrated. “Social is not a career. It’s a job along the way, …
A new social media platform has been creating waves in the tech space, but is it just a fad? It also might be a warning for creators and brands to reevaluate leaning so heavily into video content. I have multiple friends that were early adopters …
Twitter and Elon Musk have reached a deal for Musk to buy Twitter for $44 billion that will likely close by the end of the year. The agreement ensures that Twitter stakeholders receive $54.20 per share held, and Musk will take the company private. In …
Is imitation really the best form of flattery? Well, I think it depends. Of course, those with a vested interest in protecting intellectual property may feel a certain way, but what if there were some potential benefits? Copyright and trademark laws have become much harder …
As someone who plays subpar golf (pun intended), the Masters is always a time of year where I see the occasional incredible hole-in-one highlight or T.V. ad that can only compare to the Biltmore. This year, there was a lot of press coverage down to …
April Fools’ Day historically has not been my favorite day of the year. Whoever thought it was acceptable for Roy Williams to announce his retirement during this horrible holiday did not major in PR. It seemed like more people shared my anti-April Fools’ sentiment since …
Color is the ultimate visual storytelling tool. A Masterclass Article explained, “different colors have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, color psychology is largely impacted by personal preference.” The study of how specific colors impact human behavior has …
Sadly, the auto industry has not yet fulfilled the technological predictions described in The Jetsons with flying cars and almost complete automation; however, there has been a lot going on in marketing surrounding cars. Specifically, Acura drives into the Metaverse while Starbucks and Volvo see …
Let’s See The Contract We are in the age of the creator economy, and brands have to navigate how to engage with creators online. Influencer marketing has boomed in the past few years. “The ad spend on influencer marketing in the US was worth $3.69 …