Thinking About The Metaverse

Thinking About The Metaverse

What is the Metaverse? Everyone keeps talking about the digital future, pointing to one goal: the Metaverse. Facebook’s rebrand to Meta put this concept at the forefront of consumers, but what does it mean? The beauty of the Metaverse is that it is not just 

The Owl That Schooled the Marketing Industry

The Owl That Schooled the Marketing Industry

What if I told you the best strategy was no strategy, no fancy CTAs, no elaborate professional video shoots. Although Duolingo is an app to learn languages, marketing professionals got a lesson in video content creation from the brand; I am referring to the rise 

NFTs: Tokens to the Branded Digital World

NFTs: Tokens to the Branded Digital World

You may have seen the increasing amount of digital apes or other seemingly jovial jpegs and thought to yourself: what is this, or it sold for HOW much? I was initially skeptical about how NFTs would integrate into the digital world, but they are just 

The Brand That Bites Back

The Brand That Bites Back

Mercedes-Benz Immortal Love Are vampires coming back? Between Robert Pattinson’s latest fight club-esque GQ shoot and Mercedes-Benz’s latest campaign, it seems like you might want to rewatch Twilight. Although I think of car companies having a monopoly on the Fourth of July, Memorial Day and 

And Just Like That… They Killed Peloton

And Just Like That… They Killed Peloton

And Just Like That…, the Sex and the City reboot, has had its fair share of criticism. From the show’s poor attempts to be more diverse to downright cringeworthy moments, it seems like the only people more disappointed than fans with season one is Peloton.