Author: Lia Esposito

Inspiration

Inspiration

I was recently asked what the most inspirational post I’ve ever seen on social media was. I had to think about it a bit because I cry more at inspirational, heartbreaking, or happy stories on social media than I care to admit. Social media has 

Lessons Learned From Bloopers

Lessons Learned From Bloopers

Life has a lot of outtakes, and I feel like sometimes the mistakes are more fun than what was even planned. It’s the laughs and jokes in between takes or the ridiculous things said that you couldn’t be too hard on yourself about that you 

Social Media Has Changed Crisis Communication

Social Media Has Changed Crisis Communication

I was talking with someone currently pursuing a master’s in public relations and working on a final project regarding crisis communication plans. I loved the chance to put my PR degree to work and use my knowledge of the social media landscape to think through 

The Puppeteering Act of Social Media… Literally

The Puppeteering Act of Social Media… Literally

Welcome back to another edition of Streaming Consciousness. I was at a work happy hour on Thursday (what a great way to close out the in-office part of my week), and a co-worker asked me about my role in brand and PR. If you haven’t 

The Corporate Villain Era

The Corporate Villain Era

In this edition of Streaming Consciousness, I was inspired by a trending phrase I have continually seen on social media: the corporate villain era. What is the corporate villain era, you may ask? The definition tends to vary and be dramatized depending on who is 

Misconceptions About Social Media Managers

Misconceptions About Social Media Managers

The Friday edition of Marketing Brew, a marketing-specific e-newsletter created by Morning Brew, featured an article about social media managers. It came as no surprise that the reputation of the job was previously underrated. “Social is not a career. It’s a job along the way, 

BeReal: The reversal of bad habits or just new social media pressures?

BeReal: The reversal of bad habits or just new social media pressures?

A new social media platform has been creating waves in the tech space, but is it just a fad? It also might be a warning for creators and brands to reevaluate leaning so heavily into video content. I have multiple friends that were early adopters 

The Rehearsal Club: The Revitalization of a Dream

The Rehearsal Club: The Revitalization of a Dream

This past Wednesday, I had the immense privilege to attend the Rehearsal Club’s plaque installation and reception held at the Museum of Modern Art. The event was such a full-circle moment for me. I interned with the Rehearsal Club as their social media director from 

The Positive Impact of a Professor

The Positive Impact of a Professor

Today is May 10, 2022. As of Sunday, May 9, I am an official alumna of the University of North Carolina at Chapel Hill. Wow, does that feel good to write; I have to admit I am glad to have 17 years of school behind 

Twitter’s Hostile Take Over

Twitter’s Hostile Take Over

Twitter and Elon Musk have reached a deal for Musk to buy Twitter for $44 billion that will likely close by the end of the year. The agreement ensures that Twitter stakeholders receive $54.20 per share held, and Musk will take the company private. In