I was talking with someone currently pursuing a master’s in public relations and working on a final project regarding crisis communication plans. I loved the chance to put my PR degree to work and use my knowledge of the social media landscape to think through …
Welcome back to another edition of Streaming Consciousness. I was at a work happy hour on Thursday (what a great way to close out the in-office part of my week), and a co-worker asked me about my role in brand and PR. If you haven’t …
The Friday edition of Marketing Brew, a marketing-specific e-newsletter created by Morning Brew, featured an article about social media managers. It came as no surprise that the reputation of the job was previously underrated. “Social is not a career. It’s a job along the way, …
A new social media platform has been creating waves in the tech space, but is it just a fad? It also might be a warning for creators and brands to reevaluate leaning so heavily into video content. I have multiple friends that were early adopters …