Tag: Super Bowl

The Masters: A Marketing Anomaly

The Masters: A Marketing Anomaly

As someone who plays subpar golf (pun intended), the Masters is always a time of year where I see the occasional incredible hole-in-one highlight or T.V. ad that can only compare to the Biltmore. This year, there was a lot of press coverage down to 

Let’s See The Contract

Let’s See The Contract

Let’s See The Contract We are in the age of the creator economy, and brands have to navigate how to engage with creators online. Influencer marketing has boomed in the past few years. “The ad spend on influencer marketing in the US was worth $3.69