April Fools’ Day historically has not been my favorite day of the year. Whoever thought it was acceptable for Roy Williams to announce his retirement during this horrible holiday did not major in PR. It seemed like more people shared my anti-April Fools’ sentiment since …
What if I told you the best strategy was no strategy, no fancy CTAs, no elaborate professional video shoots. Although Duolingo is an app to learn languages, marketing professionals got a lesson in video content creation from the brand; I am referring to the rise …
You may have seen the increasing amount of digital apes or other seemingly jovial jpegs and thought to yourself: what is this, or it sold for HOW much? I was initially skeptical about how NFTs would integrate into the digital world, but they are just …
Mercedes-Benz Immortal Love Are vampires coming back? Between Robert Pattinson’s latest fight club-esque GQ shoot and Mercedes-Benz’s latest campaign, it seems like you might want to rewatch Twilight. Although I think of car companies having a monopoly on the Fourth of July, Memorial Day and …