Tag: branding

April Fools

April Fools

April Fools’ Day historically has not been my favorite day of the year. Whoever thought it was acceptable for Roy Williams to announce his retirement during this horrible holiday did not major in PR. It seemed like more people shared my anti-April Fools’ sentiment since 

The Owl That Schooled the Marketing Industry

The Owl That Schooled the Marketing Industry

What if I told you the best strategy was no strategy, no fancy CTAs, no elaborate professional video shoots. Although Duolingo is an app to learn languages, marketing professionals got a lesson in video content creation from the brand; I am referring to the rise