Life has a lot of outtakes, and I feel like sometimes the mistakes are more fun than what was even planned. It’s the laughs and jokes in between takes or the ridiculous things said that you couldn’t be too hard on yourself about that you …
Welcome back to another edition of Streaming Consciousness. I was at a work happy hour on Thursday (what a great way to close out the in-office part of my week), and a co-worker asked me about my role in brand and PR. If you haven’t …
Let’s See The Contract We are in the age of the creator economy, and brands have to navigate how to engage with creators online. Influencer marketing has boomed in the past few years. “The ad spend on influencer marketing in the US was worth $3.69 …
What if I told you the best strategy was no strategy, no fancy CTAs, no elaborate professional video shoots. Although Duolingo is an app to learn languages, marketing professionals got a lesson in video content creation from the brand; I am referring to the rise …