In May 2023, I joined 23XI Racing as their Digital Marketing Manager. My day-to-day consists of overseeing all of 23XI’s digital efforts including managing the website, SMS, email, and social channels. This involves designing, managing, and optimizing our website, social media platforms, marketing database, email campaigns, and media efforts. I’m responsible for coming up with strategies to boost our social media followers and increase our brand’s visibility. Creating and executing detailed content plans that align with our business goals and brand standards is a big part of my job. I collaborate with our Partnerships team on social posts and potential collaborations with partners. I also set marketing campaign KPIs and prepare performance reports to see how we’re doing and make improvements. I work with both internal and external stakeholders to shape and implement effective digital content strategies. Additionally, I oversee and provide guidance on community management for our social media channels, making sure we regularly interact with our fans.
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. In 2024, Tyler Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE, Riley Herbst in the No. 35 Toyota Camry XSE and Corey Heim as the team’s development driver. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C. that opened in January of 2024.