Get to Know Me
If I was to describe myself I would say I am an analytical creative. With an eye for design and the curiosity of someone who wants to know why, I am rooted in data and key metrics. I found myself in the sports industry after working for the brand team of a large sports sponsor in Charlotte. My experience being across the table of negotiations, pitches, and explanations of value gave me insight into what partners are looking for investing in sports.
I am a proud Tar Heel and credit my time at UNC for preparing me to enter the professional world after school ready to be my best self. During my time at UNC, I studied advertising and public relations with a minor in English. Within this, I found a niche in strategic communication. I love learning, keeping up with trends and newsworthy topics, and honing my craft.
I am from Huntersville, North Carolina and I have lived in NC all my life. I have two Shih-Tzu Poodle mixes that keep me company. I love to get outside and try different activities like sailing, snowboarding, hiking, surfing, swimming, kayaking, etc. I am an avid sports fan; my teams are the Carolina Panthers, UNC Tar Heels, Charlotte Hornets, Charlotte FC and the Carolina Hurricanes. You also may find me at a local Checkers hockey game or Charlotte Knights baseball game.
I am currently the Digital Marketing Manager for 23XI Racing. My day-to-day consists of overseeing all of 23XI’s digital efforts including managing the website, SMS, email, and social channels. This involves designing, managing, and optimizing our website, social media platforms, marketing database, email campaigns, and media efforts. I’m responsible for coming up with strategies to boost our social media followers and increase our brand’s visibility. I also work closely with advertising and media agencies to improve our marketing reach and results. Creating and executing detailed content plans that align with our business goals and brand standards is a big part of my job. I collaborate with our Partnerships team on social posts and potential collaborations with partners. I also set marketing campaign KPIs and prepare performance reports to see how we’re doing and make improvements. I work with both internal and external stakeholders to shape and implement effective digital content strategies. Additionally, I oversee and provide guidance on community management for our social media channels, making sure we regularly interact with our fans.
Before my time at 23XI, I volunteered with nonprofits to build my professional portfolio working on projects relating to public relations, social media, and marketing. This opportunity allowed me to find my passions, work on my skill set, and give back to the community. These nonprofit organizations have various projects relating to my industry and allow me to build my professional portfolio.
I began my working life in the service industry as a swim instructor at a local aquatic center where I gave group and private swim lessons. I was then promoted to on deck management where I was a liaison between upper management, the swim instructors and parents. This experience gave me the opportunity to coach both a summer swim team and a year-round competitive team. For two summer seasons, I was a raft guide at the US National Whitewater Center. I led five whitewater trips daily of upwards of nine people with various intensity levels. My time as a competitive swimmer prepared me for this role because I learned how to be part of a team and excel at physical tasks. I was later promoted to give safety and informational talks before the start of the trips.