Is imitation really the best form of flattery? Well, I think it depends. Of course, those with a vested interest in protecting intellectual property may feel a certain way, but what if there were some potential benefits? Copyright and trademark laws have become much harder …
As someone who plays subpar golf (pun intended), the Masters is always a time of year where I see the occasional incredible hole-in-one highlight or T.V. ad that can only compare to the Biltmore. This year, there was a lot of press coverage down to …
How do you measure success? How do you achieve success? Can you define success differently at different stages of life? The dictionary defines success as the accomplishment of an aim or purpose; however, the meaning of success and happiness is found in the eye of …
April Fools’ Day historically has not been my favorite day of the year. Whoever thought it was acceptable for Roy Williams to announce his retirement during this horrible holiday did not major in PR. It seemed like more people shared my anti-April Fools’ sentiment since …
In honor of March being Women’s History Month, I wanted to write about female mentorship. I knew I wanted to talk about this topic, but I was unsure what I wanted to say. I kept going back to this one photo taken while I was …
Color is the ultimate visual storytelling tool. A Masterclass Article explained, “different colors have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, color psychology is largely impacted by personal preference.” The study of how specific colors impact human behavior has …
Whitewater rafting training was the hardest thing I have ever put myself through mentally and physically. As exhausting and draining as it was, it was equally thrilling and rewarding. I learned so many things about myself and life; I also learned less valuable things like …
Sadly, the auto industry has not yet fulfilled the technological predictions described in The Jetsons with flying cars and almost complete automation; however, there has been a lot going on in marketing surrounding cars. Specifically, Acura drives into the Metaverse while Starbucks and Volvo see …
There are plenty of sports metaphors in business, but I think the two environments have a lot of overlap. You, as an individual, contribute to a team that works together to win or succeed. Data points drive sports: how many points did your team score, …
Let’s See The Contract We are in the age of the creator economy, and brands have to navigate how to engage with creators online. Influencer marketing has boomed in the past few years. “The ad spend on influencer marketing in the US was worth $3.69 …